Contents
David Ogilvy was an advertising executive and the founder of the Ogilvy & Mather advertising agency. He was known as the “Father of Advertising” and his quotes are still relevant today. Here is a collection of his most inspirational sayings.
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The Power of Advertising
Ogilvy was a firm believer in the power of advertising. He said, “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” He also said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
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The Importance of Creativity
Ogilvy was a strong advocate for creativity in advertising. He said, “The best ideas come as jokes. Make your thinking as funny as possible.” He also said, “Creativity is an act of defiance.”
The Value of Hard Work
Ogilvy was a firm believer in hard work. He said, “The best ideas come to you while you’re working.” He also said, “The only way to make a great ad is to work very hard and very long.”
The Benefits of Simplicity
Ogilvy was a proponent of simplicity in advertising. He said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” He also said, “The more you say, the less people remember.”
The Benefits of Research
Ogilvy was a strong believer in the power of research. He said, “Research is the key to success in advertising.” He also said, “The consumer is not a moron; she is your wife.”
The Benefits of Persistence
Ogilvy was a firm believer in the power of persistence. He said, “If you ever find yourself in the wrong story, leave.” He also said, “If you ever find yourself in the wrong story, leave.”
The Benefits of Honesty
Ogilvy was a strong advocate for honesty in advertising. He said, “The best ideas come from truth.” He also said, “The consumer is not a moron; she is your wife.”
Conclusion
David Ogilvy was a pioneer in the advertising industry and his quotes are still relevant today. His words of wisdom can help us to become better marketers and to create more effective advertising campaigns. By following his advice, we can create ads that are creative, honest, and effective.